A dynamic conversation in between Connor Kinnear, CMO at Passle, and Emily Miller of Marshall Walker, on the best ways to leverage LinkedIn for your company.
Emily Miller is the Creator of Marshall Walker, an independent LinkedIn training organisation based in London. She is a knowledgeable organisation to company (B2B) online marketer and organisation designer and has worked in the expert services sector for over 15 years. Marshall Walker assists organisations and experts discover ways to raise their profiles and develop better client and possibility relationships by utilizing LinkedIn successfully. Marshall Walker likewise provides strategic recommendations to businesses that want to integrate LinkedIn in their overall marketing and organisation advancement activities. Emily has an MBA from the London Business School. She is the co-author of LinkedIn for Attorneys: Developing a Profile to Grow your Practice and co-creator of 'Grow your Practice with LinkedIn: For Legal representatives' a CPD recognized online training course. Web: www.linkedintutors.com
Twitter: @LinkedInTutors
Connor Kinnear is a marketer of 15 years with a strong concentrate on digital marketing and developing an online existence. He has worked at organisations of all sizes, from blue chip business to tech start-ups. After finishing from the University of Edinburgh with a degree in business and marketing, he operated at IBM prior to moving into the marketing team at Diageo and later on into their innovations arm. He then moved into financial services where he introduced a number of innovative financial items for Payzone before joining Serverside Group, which offers card customisation software and marketing services for banks, as their head of marketing. Connor worked and sought advice from a few of the greatest banks worldwide to assist them own much deeper engagement with their clients through social media. He is now the Chief Marketing Officer at Passle: a new tool that permits highly-knowledgeable but time-poor specialists generate material and display their knowledge online.