Facebook video marketing is substantial and using the right thumbnails in your video ads assist a lot. No Seriously. Don't miss this episode. Hey Jump start your video campaign with my video marketing toolkit:
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More about dealing with Owen and the Video Masters Academy
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Facebook Video Thumbnails matter on – a lot.
After NOT ACQUIRING OUTCOMES on a standard thumbnail that we have actually been using with excellent success on YouTube, James my Conversion Researcher (JSU Solutions), decided to surprise some life into the project.
" The Thumbnail!" He said like Doc Brown.
" We've got to do something about your thumbnail …".
So immediately we got to work and split-tested 5 different video thumbnails. Exactly what we saw next sufficed to trigger any marketers eyeballs to pop. I'll cover the entire thing below in this weeks' episode:.
Here's the big lesson we found out about Facebook Video Thumbails:.
In spite of the fact that thumbnails are just viewable by your subconscious (basically) they make a big difference in your outcomes. This specific Facebook video thumbnail looks more like a Facebook image advertisement.
Different images will perform at vastly varying rates. We didn't even enter into the 7%'s until after 3 designs. So differ your styles considerably and develop an series of design templates.
Most notably, we found a scalable Facebook video thumbnail style that is shown to enhance our clicks. Now, when we upload new video to Facebook we understand we are using the very best possible thumbnail artwork to make the most of clicks.
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