Today Richard Woods, the entrepreneur behind the award winning Digital Marketing Agency Yomp Marketing, takes us through The Digital TrailBlazer List building Project.
During the intro of the video Richard speak about his time on The Apprentice with a clip of Lord Sugar stating, "The marketing job this year was among the best I have actually ever seen" Those of you who enjoyed The Apprentice in 2015 will understand that Richard was the task manager of the marketing task and made his way to ending up being among the finalists on the program.
In 2013, Richard sat down to write an internal procedure file for the staff at Yomp Marketing on ways to carry out a marketing method that will permit your service to have predictable list building.
It started as a 45,000-word document, which Richard revealed to other services, customers and his organisation partner Tim Woods, and from the back of that everybody stated that it ought to be released as a book. So at the end of 2015 Richard did just that and published the book 'The Digital Trendsetter' which climbed to primary on Amazon's finest sellers list.
So from there, Richard progressed the process and develop a product for our customers that adopts everything in the book, this became The Digital Trendsetter provided for you service.
Richard strolls us through a few of the main stages we go through in our 11 action procedure for our lead generation campaign. One of these being the creation of 12 videos for our clients in a half day video shoot. We have a professional shooting team that can make your videos as imaginative as you would like, using only the very best equipment makes sure a high quality finish.
We then make sure your video is SEO optimised through your YouTube description. Your campaign manager will likewise compose remarkable article for your website weekly, ensuring they are both keyword optimised, get found and are seen by as many people as possible.
As soon as all this trustworthy material is assembled and posted we then focus on backing all this information up and getting your message out there through an e-mail marketing campaign.
You then wish to broaden your possible customers much more and get your message out to new people and the best method to do this is through Social Media channels. Our team will create day-to-day posts for your campaign on Facebook, LinkedIn, Twitter and Google+. It's everything about engagement and engaging with brand-new potential prospects.
Now that you're generating traffic to your website by all of the above being executed into your project we need to focus on conversion optimisation. This is since we do not simply focus on creating all this traffic and not give you the very best chance to convert them.
To do this we will go through our Home Page Conversion Optimisation procedure and or develop a landing page that will have among your brand-new video's embeded, great deals of call to actions and a pop-up. Lots of people think pop-ups are irritating nevertheless they have shown to have an uplift in 20% in conversions for our clients.
As we stated, Richard only talks about a few of the crucial actions in our List building Campaign, there is much more to find out so why not head on over to our most current post to learn more–.
Yomp Marketing likewise hold a method boardroom in our Surrey offices every Friday morning and afternoon where we welcome other organisations planning to discover more about the best ways to create foreseeable leads through internet marketing. So if you wish to get reserved onto our next session please give us a call on – 01276 805848.