This video describes why lead generation for marketing doesn't merely include cold calling. While cold-calling is a feasible lead generator, it can just create many leads.
Ultimately, a business must combine cold-calling with a proactive marketing technique, one that positions the company in front of clients.
The video discusses how there is a finite amount of leads that can be created by cold-calling alone. It goes on to compare a salesperson's closing rate relative to the number of leads generated. In the video, you'll see that a sales individual that averages 10 qualified leads through cold-calling with a 20% closing rate will only be able to secure 2 orders.
However, if the closing rate of 20% stays the very same, but the number of leads created boosts, then the variety of sales boosts.
This was a video I utilized to discuss to a customer that the business had to combine its cold-calling activities with other lead generating activities, ones that help the company increase the variety of leads produced while keeping the closing rates stable.